Tag Archives: Internet Video

Why Successful Companies Are Looking Towards Internet Video and How You Can (And Should) Be One Of Them

10 Jun

The media industry is currently at a crossroads in its escalating emphasis on web based media content. The business model has begun to evolve, with consumers demanding access to a wide range of multimedia content concerning virtually every type of product or service.  Large-scale increases in internet usage has made web video the premiere advertising and marketing tool.  In a world of constantly evolving media, web video is critical to staying competitive. Companies big and small have begun to recognize the benefits of web video’s ability to engage mass audiences in an extremely cost-effective manner.

For the small business, web video virtually levels the playing field in its widespread accessibility and low production costs, making web videos the perfect and often essential alternative to older forms of advertising.

Sirk Productions is dedicated to keeping your company ahead of the curve by producing engaging and stimulating video content to propel your company’s website forward.

We gathered the following information to present your company with relevant, useful and concise data concerning the importance of Internet video.


Other Important Statistics to Consider…

10 Jun
  • US internet users spend an average of 86.8 minutes a day online, which is up from 82.4 minutes last year,1 indicating a clear shift in focus away from traditional media towards the internet.
  • 80 percent of online users watch Internet video,1 indicating that the majority of Internet users accept and enjoy internet video.
  • $1.4 billion in advertising was spent on online video in 2008 and it is projected that $4.3 billion will be spent on online video in 2011.1  It has become increasingly critical for companies to produce online video content to capture the attention of advertisers.
  • In February of 2008 there were 116 million viewers online watching a total of 6.3 billion videos.  Each viewer watched an average of 54.7 streaming videos, totaling 131 minutes of online video time.1
  • A third of users of magazine, newspaper and online-only news websites said they have searched for additional information after watching a video ad.1
  • 52 percent of online viewers who watched an online video advertisement visited a web site, searched for more information or visited a store to make a purchase.1

In short, there is a significant growing trend to the importance of using Internet video to create cohesive and powerful messages for your company. During this transitional period in the media industry, companies must appeal to new Internet-based business models that are looming on the horizon.  For it is clear that advertising dollars are being concentrated on the Internet.

Web-Based Video: Why Is Everyone Doing It?

10 Jun

The utilization of web video has manifested itself in almost all sectors of industry with companies benefiting from the relatively low production cost and high volume of Internet traffic.  Regardless of your specific industry Internet video has proven to be a critical component of any marketing strategy in today’s economy.

Medical Training and Awareness: It’s All Better When It’s Interactive

10 Jun

The medical industry has increasingly begun to realize the importance of Internet video in medical training, administration and public awareness.  An indicator of the increasingly important role that internet video plays in the medical industry is the success of online medical resource WebMD.com, which provides the public with an extensive and interactive database of medical information. WebMD’s extensive use of internet video has elevated patient understanding and awareness of medical issues.  Sirk Productions has had experience in producing videos for public awareness, with recent work for New York Presbyterian Hospital.  The Hospital funded a smoking cessation campaign that encouraged healthcare providers to incorporate tobacco prevention into their routine discussion with their patients. The results of the use of web-based video in the campaign, which included teaching doctors strategies to convince patients to quit, proved positive.  With only 25% percent of pre-training respondents saying that they had received formal smoking cessation training, the results of the training is evidence to the effectiveness of instructional videos.

Other significant surveys revealed success in their utilization of internet video as an educational tool.  A study conducted at the University of Connecticut School of Medicine identified that the use of web-based video clips in the education of physical examination skills of first year medical students yielded higher levels of competency and diminished poor performance rates on physical education exams.[1] Additionally, a study done at Stanford University School of Medicine indicated that a web-based video utilized for Emergency Room Orientation saved an average of 60 faculty hours and $7500 a year by decreasing the need for in faculty-lead emergency room tours.[2]

[1] Orientale, Eugene, Lynn Kosowicz, Anton Alerte, Pfeiffer Carol, Karen Harrington, Jane Palley, Stacey Brown, and Teresa Sapieha-Yanchak. “Using web-based video to enhance physical examination skills in medical students.” Medical Student Education 40 (2008): 471-76.

[2] Mahadevan, Swaminatha V., Michael A. Gisondi, Shannon S. Sovndal, and Gregory H. Gilbert. “Emergency department orientation utilizing web-based streaming video.” Academic Emergency Medicine 11 (2004): 848-52.

Results of Smoking Cessation Training

The Automotive Industry: Using Internet Video to Truly Make Cars Go Vroom!

10 Jun

The automotive industry, whose websites generally combine appealing product images with additional information to reel in customers, is heavily involved in the use of Internet video.  Internet video has become a critical ingredient in the success of both car companies and dealerships.   Auto trader estimates that nearly a quarter of automotive dealers are now using video on their websites to promote their automobiles.[1] According to CarGurus, potential car buyers spend substantially more time viewing Internet video and images than examining other car specifications, increasing the importance of automotive dealers to display video content that truly pops.[2] Those in the automotive industry simply cannot afford to exclude visually appealing website content that oftentimes is the deciding factor in the purchase of an automobile.   Suzuki Motor Corp, Porsche (which launches three to six product-specific sites a year that include heavy use of internet video) and BMW (who produced a series of short films featuring top Hollywood stars) utilize internet video, which Porsche VP of Marketing, David Pryor, believes allows for an “emotional connection with our consumers.” (2) There seems to truly be no better alternative to television commercials than Internet video when attempting to display the true speed, shape and size of an automobile.

[1] Halliday, Jean. “Car dealers learning art of viral video.” Advertising Age 29 Sept. 2008: 3-4.

[2] Repsher, Grant W. “Streaming video almost an imperative.” Automotive News 4 Feb. 2008: 28-31

When Words Aren’t Enough: The Publishing Industry’s Move Towards Internet Video to Satisfy Highly Digital Consumers

10 Jun

In response to diminishing sales, the publishing industry has looked towards Internet video as a way to revive profits.  Internet video often times functions to supplement print, creating a more three dimensional and engaging product.  Internet video therefore becomes an asset to print media, taking “static pictures and words in a different direction.”[1] Many newspapers and magazines are currently moving towards this business model in an attempt to recapture profits lost by the abundance of free content online.   There appears to be substantial results already, newspapers with online videos are seeing 27 percent of their revenue coming from online advertisements.[2] If this transition had come sooner, many newspapers and magazines might not be in the financial troubles that they are today.   Essentially, the only companies that will stay in business in the print industry are the ones that incorporate or are seeking to incorporate the use of the Internet in their business models.  It becomes critical for these companies to adapt quickly, or fear being left behind.  Some examples of newspapers and magazines focusing on online video:

–        Maryland based newspaper the Baltimore Sun has noticed an over fifty percent increase of time spent on its site (from 2-3 to 6 minutes) when users viewed minisites the Sun created for advertisers who buy video.14

–        Vogue Magazine, whose website features behind the scenes video of its monthly cover shoots serves as a perfect supplement to cover pictures found in the magazine.

–        The New York Times, The LA Times and The Chicago Tribune’s websites all feature video that contributes to print and online articles, as well as exploring issues singularly.

–        Time Magazine, which has been in existence since 1923, has continued to be timely with its introduction of video on its website.

–      People Magazine, one of the most popular magazines in the U.S., has utilized web video quite effectively, featuring video content of recent happenings, celebrities and entire weekends in review.

[1] Fitzgerald, Mark. “Video ads becoming a ‘great friend of print'” Editor & Publisher Sept. 2008: 9-11.

[2] Saba, Jennifer. “Study: newspapers halt local online advertising share decline.” Editor & Publisher 1 May 2009. <http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003968559&gt;.

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