Tag Archives: Dove

Sirk Donates to Charity

5 Jan

Sirk Productions recently donated copies of their films in support of New York Presbyterian Hospital’s Domestic & Other Violence Emergencies Program. The films were used as prizes in an event that helped to raise $1,500 for DOVE.  The money will go towards improving DOVE’s services provided to victims of domestic and sexual violence.  DOVE Volunteer Advocate Renata Zablocka writes, “This event would not have been possible without the extraordinary support and generosity of local business, including yours.” Sirk Productions is always proud to provide assistance to admirable organizations and programs like DOVE.

The homepage for the DOVE Program can be found at http://nyp.org/dove/.


How Large Companies Are Ensuring Security with Online Video

10 Jun

Big brands have realized the power of video for years and have utilized web video in order to enhance brand techniques and bring further consumer awareness of their product.

Larger brands have been experimenting with product driven series, such as Holiday Inn Express’ “Smart Show” and Southern Comfort’s music show, “Music Nights Presented by Soco” with MyDamnChannel.[1] Many large and successful companies have risen to the occasion and have shown their ability to evolve in the changing media market by utilizing new technology, such as web video, to their advantage.

The Zagat Guide, founded by Tim and Nina Zagat thirty years ago, continues to be enormously successful with the creation of Zagat.com in 1999. [2] Continuing their tradition of being ahead of the times, the subscription-based site now includes web video content, as well as traditional user-based content.  There are virtually limitless examples of how web video has improved branding for large corporations by creatively spurring interest of Internet users through web video.

In the case of companies such as Dove and its “Campaign for Real Beauty,” which combines traditional billboard and television advertising with a series of web films in order to change the perceptions women have about beauty ideals and Gatorade’s video campaign entitled “Mission G,” brought a never before seen, self-described combination of sports video entertainment and social networking, internet video has been taken to its absolute heights, resulting in media campaigns that have spurred activism and attracted widespread interest.

[1] Meoli, D (2009,March). Guide guy: a good meal and ten glasses of wine provided inspiration for accidental entrepreneur tim zagat. The New York Enterprise Report , 23-27

[2] Whitney, D (2008, Jan 5 ). Investment tip for ’09: branded video; web shows created by brands keep consumers coming back. Television Week , 28(1), 4.

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