Other Important Statistics to Consider…

10 Jun
  • US internet users spend an average of 86.8 minutes a day online, which is up from 82.4 minutes last year,1 indicating a clear shift in focus away from traditional media towards the internet.
  • 80 percent of online users watch Internet video,1 indicating that the majority of Internet users accept and enjoy internet video.
  • $1.4 billion in advertising was spent on online video in 2008 and it is projected that $4.3 billion will be spent on online video in 2011.1  It has become increasingly critical for companies to produce online video content to capture the attention of advertisers.
  • In February of 2008 there were 116 million viewers online watching a total of 6.3 billion videos.  Each viewer watched an average of 54.7 streaming videos, totaling 131 minutes of online video time.1
  • A third of users of magazine, newspaper and online-only news websites said they have searched for additional information after watching a video ad.1
  • 52 percent of online viewers who watched an online video advertisement visited a web site, searched for more information or visited a store to make a purchase.1

In short, there is a significant growing trend to the importance of using Internet video to create cohesive and powerful messages for your company. During this transitional period in the media industry, companies must appeal to new Internet-based business models that are looming on the horizon.  For it is clear that advertising dollars are being concentrated on the Internet.

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